My Multi-million Business Idea: MARKETING PLAN
MARKETING PLAN by M.O Akanji. IFEDS O.A.U INTRODUCTION · Marketing forms the cornerstone for the initiation, growth and subsequent profitability of a business · A marketer must be responsible for the whole process of helping create a product that will appeal to the market and transferring that product to the consumers What is marketing? · According to chartered institute of marketing, London, defined marketing as the management activity of identifying, anticipating and satisfying consumers profitably. · The basic purpose of marketing is to satisfy the welfare of consumers and thereby making profit. The ways of making profits are Ø Providing the products or services they need Ø Setting prices that they are willing to pay Ø Getting your ...